High-Quality Appraisal Management and Compliance Support

Responsive. Resourceful.
That’s R3 AMC!

Looking to improve appraisal turn times, mitigate risk, and protect against appraisal bias and discrimination? R3 AMC can help. R3 is a full-service appraisal management company focused on helping lenders navigate the appraisal process quickly and efficiently for greater peace of mind. As an appraiser-owned and operated AMC, we attract the best appraisers in the industry. Both our appraisers and our processes are focused on delivering accurate, unbiased appraisals to help you grow your business.

Why R3?

It’s really simple. We are appraiser owned and operated and we answer the phone. We understand that on every appraisal, we are a direct reflection of our clients. It’s important for appraisers to want to work with us.  We are really good at this!


Leveraging August 1,2023 Fannie Mae Appraisal Independence Guidelines, we have developed products and systems that comply with those guideline changes and create competitive sales advantages for our lender clients. “Setting the bar for compliant agent communication” isn’t just branding, it’s our mission to turn that communication into more loans for our clients and sales for their agents.

Coming In Hot!

R3 is proud to announce the late Q4 2023 product launch of ValueTest.ai. to begin utilizing AI in our daily operations. Benefits will include targeted, common sense QC, Appraisal Grade Research combining AI search and appraisal parameters, high risk score escalations and agency putback rebuttals, all while doubling as a RESPA compliant sales and lead generation tool for loan officers with their agent referral partners.

Who is R3 AMC?

Founded by an appraiser with over 30 years of experience, R3 AMC services lenders and appraisers with a full suite of industry-leading solutions.

Our Program:

Bias Training Systems

Our Bias Training Systems program provides much needed education for lenders and appraisers to eliminate conscious and unconscious racial and ethnic bias in real estate transactions.

AMC Concierge Service

Our AMC Concierge Service helps loan officers secure more business from their referral partners by being a trusted appraisal resource to real estate agents.

R3 AMC is licensed in Nevada, Arizona, Utah, California, Colorado, Florida, Texas, North Carolina, Wyoming, and New Mexico.
National AMC Partnerships offer full U.S coverage.

Brent Jones

R3 AMC – Built and Owned by a Seasoned Appraiser

“I created R3 to be an AMC that loan officers actually want to work with –
and one that I actually want to work for.”

- Brent Jones CEO/Chief Appraiser



Appraisal Review

Automated and human quality control for bias key word detection

Bias Education

Annual training

Bias Concern Hotline

Loan officer and appraiser advisory services

Eliminate Appraisal Bias with Bias Training Systems

R3’s subsidiary, Bias Training Systems LLC, aims to eliminate the risk of bias in appraisals for lenders and appraisers while cultivating public trust. We accomplish this by offering comprehensive training.

Generate More Referral Business with Compliant REALTOR® Education & Marketing Support from R3 Concierge

R3 Concierge is the premiere recruiting and REALTOR marketing program that provides business-generating services to help lenders build relationships with REALTOR business partners. With over 30 years of experience in the appraisal industry, we know how to help grow your business. Check out this video to find out more!

How can R3 Concierge Assist You?

Agent Outreach

Expediting agent data sharing BEFORE the appraisal

Agent University

Youtube content for loan officers


We take the lead on value issue communications

Responsive Support/Phone a Friend

We will get directly involved with agents as needed - call us with questions.

HomeScout™ Vida App

Proprietary qualified buyer lead generation

Rescue Deals

We can quickly analyze and advise on value issues

Reconsideration Of Value (ROV) Process

We review discrepancies, solicit agent research, and help agents increase their odds

Pre-Listing Appraisals

Ensure the property value is accurate before listing

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Meet Our Expert Management Team

With decades of combined experience in the appraisal industry, our team is uniquely capable of providing industry-leading AMC solutions.

R3 AMC is licensed in Nevada, Arizona, Utah, California, Colorado, Florida, Texas, North Carolina, Wyoming, and New Mexico.
National AMC Partnerships offer full U.S coverage.

Brent Jones
Brent Jones
CEO/Chief Appraiser

R3 Appraisal Management was founded by Brent Jones, a former senior analyst for the Western US for Fannie Mae, and a practicing appraiser for over 30 years. Brent has a wealth of experience in the industry and a deep understanding of the risks and challenges facing appraisers today.

Harry Schmalz
Harry Schmalz
Co-Chief Appraiser

Harry Schmalz has 25 years of experience and owned/operated his own appraisal business. Harry’s boots-on-the-ground background in dealing with AMCs allows us to create the simplest appraiser experience without sacrificing appraisal quality. Harry’s experience with FHA, Fannie Mae, and different investor guidelines gives us a keen understanding from the practitioner’s viewpoint.

Gabriela Johnson
Operations Manager

Gabby has been recently promoted from Accounts Manager and brings many years of liaison experience to this role.


A Game-Changing Experience: Outstanding Review for Brent Jones and R3 AMC Appraisal Services

We have been at it now close to 5 years, Brent and his team at R3 from the start have given us service levels and communication that has been incredible. Their appraisers are responsive, staff focused on problem solving, and when a file does go sideways because of value, their Heads-Up program never blindsides me when we have appraisal gaps. For large teams like ours, it really is a true partnership!

Mark Johnson

CMG Mortgage

We have now worked with Brent Jones and his team at R3 for a couple of years, have completed 1000’s of orders and hosted 3 educational seminars.  We have never experienced this level of customer service. We feel fully supported whether it regards day to day appraisal management challenges, when appraisal gaps arise, educating our agents, or helping us find solutions when transactions are at risk. Highly highly recommend!

Shayla Gifford

Guild Mortgage

I have known and worked with Brent Jones at R3 AMC for several years. I find him to be extremely knowledgeable about compliance and guidelines and has a vast knowledge of appraisal changes. He is available to me 7 days a week and always takes care of any issue in a prompt manner with a professional attitude. I highly recommend R3 AMC for their excellent customer service and the overall experience.

Mike Turriziani
Chief Appraiser

Shayla Gifford

Guild Mortgage

had the distinct pleasure of working with Brent Jones and his exceptional company on a pilot project a few years ago, and I am thrilled to share my outstanding review of our experience. From the moment we engaged their services, it became abundantly clear that this collaboration would have a profound impact on our team and organization as a whole. The dedication, expertise, and service levels provided by Brent and his team have truly been a game changer.

Becca Green
Guild Mortgage

Shayla Gifford

Guild Mortgage