Fannie Mae AIR Fannie Mae AIR FAQ's
Client Vendors Admin

R3 AMC Marketing

Today’s World

In one word, uncertainty. Regardless how NAR’s commission settlement changes consumer behavior we have a beginning to end solution for our loan officer clients to WOW both listing and buyers’ agents when it comes to appraisal!

Tomorrow’s World

Known as LAMP (Listing Agent Marketing PUSH) we offer agents AI and appraisal driven research at www.valuetest.ai to maximize their credibility in commission negotiations with sellers and buyers. Combined with our agent outreach, knowing what comps may be on an appraiser’s radar will become critical in helping your agents negotiate sales prices, closing costs and commissions without triggering appraisal gaps.

Contact brentjones@r3amc.com for more information.

 
 
 

LAMP: Listing Agent Marketing PUSH

Listing Agent Engagement Strategies 

Email Content Sent At Time of appraisal Order

Initiate Conversations with Agents Surrounding Value/Conditions/Timing

Email Content Sent at Time of Assignments

Both agents now have the option to share their comps. Let them know!

 
 

Email Content Sent Out On Refinances

Set Refi Borrower’s Expectations

R3 heads up

Full Appraisal Gap Support

R3 Educate

Zoom and In-Person Agent Trainings

 
 

SOCIAL TO STAY IN FRONT OF YOUR AGENTS

Educate and Engage Surrounding Appraisal